Age- The age of the target audience varies depending on the artist in which the magazine is featuring. However the main target age for a music magazine is older teenagers who have an interest in the indie/rock genre of music. 50% of the readers are aged between 16 and 24. This is the age group with the largest percentage, and this shows that these are the main audience.
Gender- 65% of the audience of NME are male and although this is the majority, females do also read the magazine. This shows that there must be certain aspects that attract both males and females. When asked males were more interested in the 'freebies' that are given away with the magazine and the gig information rather than the articles and interviews about bands.
Other interests- Other things that interest the target audience of an indie rock music magazine include things like the film industry, skateboarding, art, fashion among other things. To help attract different audiences to the magazine, these things could be included alongside the music as long as it is relevant to what the magazine is talking about.
Socioeconomic background- The majority of the readers of NME are middle class as they are interested in the music that is featured. They also have enough disposable income to purchase the magazine when it is published. However the audience is not only limited to this 'class' as NME has readers from all three 'classes' which proves that many people are interested in music magazines.
Musical Tastes and Inspiration- When people from the target audience of NME were asked who the were interested in musically they said artists including- The Wombats, Greenday, Muse, Paramore, Arctic Monkeys, Kasabian and other artists that fit into the categories of Indie-Rock or Rock. They are also artists that have been known to be on the front of NME so this shows that the audience has been targeted correctly.
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